We don’t guess.
We test, measure, and scale influencer performance

We’re The Influencer Marketing Lab — where data meets creativity. A team of influencer scientists turning trends into measurable growth

Not an agency.
A laboratory

At IML, we study audiences, test content hypotheses, and engineer campaigns that move metrics — and minds

Data-first approach

Every campaign starts with analytics and prediction

Creative engineering

We design content that performs and trends

Continuous optimization

We analyze, learn, and scale — campaign after campaign

What we do inside the Lab

Science meets storytelling

Our Method:
from hypothesis
to measurable impact

Measure

Track metrics with our in-house analytics

Experiment

Test content angles, creators, and formats

Scale

Amplify what performs best

Diagnose

We treat campaigns like experiments — and results like discoveries

Audit your brand, audience, and goals

Proven by data.
Validated by performance

Data based on IML methodology and partner campaigns

Beauty brand

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+3.2× ROAS after switching from traditional ads

App campaign

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42% lower CPA vs Meta Ads

DTC brand

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150% increase in influencer-driven sales in 60 days

Why brands choose IML

Team with backgrounds
in data science,
marketing, and media

AI-driven campaign
prediction
and optimization

CPA / CPP pricing
models with
transparent reporting

Creative direction aligned with cultural trends

Proprietary analytics
& forecasting tools

We speak both languages — data and creativity

Let’s run your next experiment

Get a custom influencer strategy and media plan within 48 hours

Coming soon
— The IML Platform

Our proprietary AI system for predicting influencer performance, automating campaigns, and measuring ROI in real time

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the influencer marketing lab

hello@theiml.com

Data. Creativity. Performance